How To Succeed On Substack

From someone that is by no means an expert (unless you count my 10 years in marketing) but that does have some thoughts

Welcome to Baby Brain, a space where I – Charlotte, hi! – write about family life with three small children – Poppet (m, 4 years), Pickle (m, 3 years) and Peach (f, 6 months.) Those are not their real names. These are real stories from our days.

Ahead of our baby sign language class last week, I found myself unexpectedly nap trapped. Phone in hand, laptop by my side, I ran through a mental list of productive jobs I could get done whilst in this position – the online food shop needed doing, for example, and if I don’t renew the TV license soon I’m genuinely concerned the BBC will burn my house to the ground for repeatedly watching Bluey. Pondering on these tasks – and a whole host of other, equally dull ones – I looked into the face of my sleeping daughter, unlocked my phone to get started and found myself, within moments, not doing any of my doable to do’s, but instead writing a Substack ‘note.’

This was that note.